The healthcare landscape is rapidly evolving, with new technologies, policies, and demographic shifts driving significant changes in how care is delivered and managed. To remain competitive and ensure the best possible outcomes for patients, it is crucial for healthcare organizations to develop and execute effective strategic plans while fostering strong stakeholder engagement. The Strategic Planning and Engaging Stakeholders Masterclass in Healthcare is designed to equip healthcare professionals, administrators, and decision-makers with the knowledge and skills needed to navigate these complex challenges.
This two-day masterclass provides a comprehensive overview of the strategic planning process, beginning with an assessment of the healthcare environment, followed by goal-setting, action planning, and ongoing monitoring. Participants will also learn about the importance of stakeholder engagement, including how to identify key stakeholders, develop targeted communication strategies, and foster collaborative decision-making processes.
By engaging in interactive case studies and group exercises, participants will have the opportunity to apply the concepts learned to real-world situations and develop practical skills that can be immediately implemented in their organizations. Upon completion of the masterclass, participants will be well-equipped to develop and execute strategic plans that are responsive to the dynamic healthcare environment while effectively engaging with key stakeholders to drive positive change and improve patient outcomes.
WHO SHOULD ATTEND: Clinical staff, Managers, Admin staff, Policy makers and Board members
KEY LEARNING OBJECTIVES
Understand the importance of strategic planning and stakeholder engagement in the context of the healthcare sector and their role in driving organizational success.
Develop the ability to assess the healthcare environment, considering both internal and external factors, to identify strategic issues and opportunities for improvement.
Learn how to create a clear vision, mission, and values statements that reflect the organization’s purpose and guide strategic planning efforts.
Acquire the skills needed to set SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals and objectives that align with the organization’s strategic priorities.
Gain expertise in formulating action plans and allocating resources efficiently to achieve strategic goals while taking into account potential challenges and barriers.
Learn how to establish key performance indicators (KPIs) and monitor progress towards strategic objectives, ensuring continuous improvement and adjustment of the strategic plan as needed.
Develop the ability to identify key stakeholders in healthcare, including patients, families, healthcare providers, payers, regulators, and community organizations, and understand their roles and interests.
Acquire skills in developing and implementing effective communication strategies tailored to different stakeholder groups, fostering trust and credibility in the organization.
Gain expertise in fostering collaborative decision-making processes, navigating conflicts, and balancing stakeholder needs with organizational goals to drive consensus and positive outcomes.
Learn how to evaluate the effectiveness of stakeholder engagement efforts and continuously improve communication and engagement strategies based on feedback and best practices.
